Consumer Rights Act 2015 — Complaint Letters

Faulty Goods Letter Templates UK — What to Send and When

Every stage of a UK faulty goods dispute requires a different letter — and the specific CRA 2015 section you cite matters. The templates below cover the four core escalation stages: initial complaint, 30-day rejection, repair loop response, and final demand before court. The full editable versions, with all variables pre-filled and the correct CRA sections cited at each stage, are included in the Faulty Goods Fight-Back System.

Why Does the Structure of Your Letter Determine Whether Your Complaint Succeeds?

Retailers process thousands of complaints. The ones that get resolved quickly are the ones that cite the correct law, state a clear demand, and set a firm deadline. Vague letters — "I'm not happy with my purchase and I'd like a refund please" — are easy to dismiss with a goodwill gesture or a standard rejection.

A letter that says: "I am exercising my right to reject under CRA 2015 Section 20 and require a full refund within 14 days" — with the purchase date, fault description, and an escalation statement — is a legal demand. It signals you know your rights and are prepared to escalate. Retailers treat these very differently.

Below are the four template structures you need, in the correct sequence.

Which Letter Template Should You Use for Each Stage?

Template 1 — Initial Faulty Goods Complaint

Use within 30 days of purchase
Subject: Faulty Goods — Formal Complaint Under the Consumer Rights Act 2015

Dear [Retailer Name] Customer Services,

I am writing to formally notify you that goods I purchased from you on [DATE] do not conform to contract under the Consumer Rights Act 2015.

Product: [PRODUCT NAME AND MODEL]
Purchase price: £[AMOUNT]
Order/receipt reference: [REFERENCE]

The fault: [DESCRIBE THE FAULT CLEARLY — what it does or fails to do]
Date fault first appeared: [DATE]

Under CRA 2015 Section 19, goods must be of satisfactory quality, fit for purpose, and as described. The fault described above means this product fails to meet the satisfactory quality standard.

Under CRA 2015 Section 20 (short-term right to reject), I am exercising my right to a full refund of £[AMOUNT]. I require confirmation of this refund within 14 days of this letter.

If I do not receive a satisfactory response within 14 days, I will escalate this matter to [my card provider via chargeback / your ADR scheme / the county court].

Yours sincerely,
[YOUR FULL NAME]
[YOUR ADDRESS]
[YOUR EMAIL]
[DATE]

Full editable version with all variables pre-filled included in the Faulty Goods Fight-Back System PDF.

Template 2 — Rejection After Failed Repair

Use after repair fails or exceeds 30 days
Subject: Faulty Goods — Failed Repair — Final Right to Reject Under CRA 2015

Dear [Retailer Name] Customer Services,

I am writing further to my original complaint dated [DATE OF FIRST LETTER].

You arranged a repair of [PRODUCT NAME AND MODEL] on [DATE SENT FOR REPAIR]. The product was returned on [DATE RETURNED]. The fault [has recurred / was not resolved / a new fault has appeared — delete as appropriate].

Under CRA 2015 Section 23(3), where a repair fails to conform the goods to the contract, or the repair causes significant inconvenience, the consumer is entitled to require a replacement or exercise the final right to reject.

I am exercising my final right to reject under CRA 2015 Section 24 and require a full refund of £[AMOUNT].

I require confirmation of this refund within 14 days. If I do not receive a satisfactory response, I will escalate this matter to [my card provider / your ADR scheme / the county court].

Yours sincerely,
[YOUR FULL NAME]
[DATE]

Full editable version with all variables pre-filled included in the Faulty Goods Fight-Back System PDF.

Template 3 — Retailer Deflection Response

Use when retailer sends you to the manufacturer
Subject: CRA 2015 Claim — Your Obligation as the Contracting Party

Dear [Retailer Name] Customer Services,

Thank you for your response dated [DATE]. I note that you have directed me to the manufacturer's warranty. I am writing to clarify my legal position.

Under the Consumer Rights Act 2015, my statutory rights are against you as the retailer — the party I entered into a contract with when I purchased [PRODUCT NAME] on [DATE] for £[AMOUNT]. The manufacturer is not party to that contract and my CRA rights do not transfer to them.

I am not pursuing a warranty claim. I am pursuing my statutory right to [a refund / replacement — choose one] under CRA 2015 Section [20/23/24 — choose the applicable section] directed specifically at you.

Please confirm within 14 days that you will honour this claim. If I do not receive confirmation, I will escalate to [chargeback / your ADR scheme / the county court].

Yours sincerely,
[YOUR FULL NAME]
[DATE]

Full editable version with all variables pre-filled included in the Faulty Goods Fight-Back System PDF.

Template 4 — Final Demand Before Legal Action

Use as last step before court or ADR
Subject: Letter Before Action — Faulty Goods — Consumer Rights Act 2015

Dear [Retailer Name] Customer Services,

This is a formal Letter Before Action.

I have previously written to you on [DATE(S)] regarding [PRODUCT NAME AND MODEL], purchased on [DATE] for £[AMOUNT]. You have not provided a satisfactory response / you have refused my claim [delete as appropriate].

Under the Consumer Rights Act 2015, I am entitled to a [full refund of £AMOUNT / replacement — choose one]. I have been patient and have given you reasonable opportunity to resolve this matter.

Unless I receive [confirmation of a full refund / a replacement — choose one] within 14 days of this letter, I intend to pursue this claim without further notice through:

[ ] My card provider under [chargeback / Section 75 of the Consumer Credit Act 1974]
[ ] Your ADR scheme ([scheme name if known])
[ ] The county court via the Online Money Claims service

I also reserve the right to claim court fees, interest, and any consequential losses as part of that claim.

Yours sincerely,
[YOUR FULL NAME]
[YOUR ADDRESS]
[DATE]

Full editable version with all variables pre-filled included in the Faulty Goods Fight-Back System PDF.

Frequently Asked Questions About Faulty Goods Letters

Do I need to send a formal letter to complain about faulty goods?

You do not have to — but you should. Written communication creates a dated paper trail essential for chargeback, ADR, or county court. Verbal complaints are almost always denied by retailers when disputes escalate. Email creates an automatic timestamp and is easy to archive.

What should a faulty goods complaint letter include?

Product details (name, model, purchase date, price), the nature and date of the fault, the CRA 2015 section you are invoking, the specific remedy you are requesting, a 14-day response deadline, and your next escalation step.

Which CRA 2015 section should I cite?

It depends on your stage: s.19 (satisfactory quality), s.20 (short-term right to reject within 30 days), s.23 (repair or replacement rights), s.24 (final right to reject after failed repair). The Fight-Back System templates cite the correct section automatically for each letter type.

Should I send by email or post?

Email is preferred — it timestamps your communication automatically. For a final demand before legal action, also send by recorded delivery. Courts accept email evidence, but recorded delivery removes any argument about receipt.

What if the retailer ignores my letter?

Non-response is useful evidence. If the retailer does not respond within your stated deadline, proceed directly to your next escalation step — chargeback, Section 75, ADR, or county court — and include the non-response in your case file.

Related guides in this network:

Faulty Goods Fight-Back System

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